Přihláška zde, program zde.

The Živa Award has been established in 2012 on the initiative of an expert project group from the Forum of Slavic Culture member countries. Slavic goddess Živa (also Żiwia, Siva, Sieba or Razivia) represents a principle of life, longevity, youthfulness, beauty, mildness, vitality and fertility. These are the attributes that should describe also condition of Slavic heritage.

The role of museums in contemporary societies seems to be increasingly complex and multifaceted.  Going beyond the traditional skills in documenting, preserving and making accessible to the public their collections (which nevertheless remain in the DNA of every kind of museum) modern museums have to play a more and more proactive role in terms of social responsibility namely as far as  the impact of the museum on the local, regional and international scene is concerned. This has to do with an efficient educational policy, with the museum’s role as a meeting place for the community, creating a general atmosphere favourable to openness, discussions and exchanges of ideas. In short, a strong attention to the visitors and to the museum’s users.  But it also means to be able to contribute to the development of museological ideas and / or practices adequate to the goals identified by each museum’s mission.

Additionally, in the present financial climate at the European level a positive sense for leadership and a good use of resources available are essential points for any sustainable strategy of development of the above depicted museums qualities .