Public relations

Public Relations

  1. At the entrance, place signs with a nice personal welcome.
  2. Emphasize that you are responsible to the museum and list the basic instructions for visitors (what exhibits are accessible, what restrictions are in them, and where the disinfectant gel is).
  3. Inform about your online projects, invite visitors to connect with the institution via social media.
  4. Until you open all exhibitions and expositions, try to offer a reduced entrance fee.



Museums are responsible, trustworthy and secure

Museums are centers of culture, caring for it and providing significant spiritual support

Visiting a museum reduces stress

Museums are everywhere

Museums are democratic, open to all

Museums are hygienic



Museums have become more personalized – exhibitions can be visited without meeting the authors, online exhibitions, on the other hand, have been used by their staff who conducted exhibitions.

Develop your online projects.

Enable museum staff to learn skills that will make it easier for them to communicate with “visitors” through the media (buy cameras, send staff to courses).

In the future, always prepare exhibitions with online outputs.

Examples: Director’s word, Ask the curator, Museum of Normal People



Define target groups (children, adults, seniors, 50+, 60+, 70+, employed people, women, men, mothers, fathers, grandparents, grandparents with grandchildren, the disabled, minorities, tourists….

There will be great interest in science exhibits, where it is possible to talk about viruses and other diseases – to connect it with history – plague wounds

Examples: Baring Foundation, CHWA Recommendations – The Culture, Health and Wellbeing Alliance, Age of Creativity, Armchair Gallery, Singing Sofa,…



How to reach the target group? What channels, what language

The digital possibilities are endless, but remember that social media is not synonymous with accessibility

Someone doesn’t understand social media – call for sending museum postcards

Examples: “One Letter – One Smile”



Content is most important

Ensure that it is relevant with regard to the medium and the target group

Goal setting: tell a story, entertain, ask questions (let’s not just talk about objects, but about relationships – what will the collections bring to those who listen?



Visitors actively involved

“Between Art and Quarantine” (live images based on real images)



Amulet-shaped disinfectant gel (Egyptian Museum)

Face masks